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8/21/23 - Scrolling, Product Placement, and Are You A Kidult?

onday 8/21/23


Celebrate:

National Senior Citizens Day

National Spumoni Day - cherry, pistachio, and chocolate ice cream, Italian inspired and sliced instead of scooped.

Poet's Day

Stay Home with Your Kids Day


Weekend Box Office

1. Blue Beetle $25.4 Million

2. Barbie $21.5 Million

3. Oppenheimer $10.6 Million

4. Teenage Mutant Ninja Turtles: Mutant Mayhem $8.3 Million

5. Strays $8.3 Million

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Gen Zers are making fun of people who scroll through their phone using their index finger. The young-person way to do it is with your thumb.

That's not just one person's opinion. A recent poll done by the makers of "Candy Crush" found 80% of Gen Z'ers use their thumbs to play.

It drops to 67% for Millennials. Meanwhile, 73% of Baby Boomers said they mainly use their index finger.

So why the difference in technique? Maybe because when older people first got touchscreens, using a stylus was a thing.

One meme summed it up like this: It shows a picture of someone using their finger to scroll, with the caption, "Pretty sure every mom in the world texts like this."

40% of Gen Z'ers in the poll said they'd be embarrassed if they were out in public, and someone caught them scrolling with their finger.


Product placement is as old as mass communication. Brands pay to have their products show up in movies and TV shows all the time . . . and even if you don't notice it, you notice it. That's the evil mind game they play on us.

Or not so subtle, like Subway being integrated into Chuck.

But who plays it the best? Apple, Nike, and Coca-Cola, as it turns out. A new study looked at 2,227 movies and 890 TV shows, and found these three brands appeared the most.

Apple products showed up 1,884 times in movies and 5,771 times on TV.

Nike showed up 912 times on the big screen, and 3,038 times on the small screen.

Coke made 1,026 appearances on film, and popped up 1,112 times on TV.

Other brands near the top include Sony, Dell, HP, Adidas, and Microsoft.

The most-placed product in both film and TV is the Apple MacBook.

And the single movie with the most product placements is "Talladega Nights: The Ballad of Ricky Bobby". That's not surprising, since it's about NASCAR. It contains 8.24 product placements for every 10 minutes of runtime.

See the data here with pretty graphics!

https://merchantmachine.co.uk/brands-movies-tv/


Would you say you're still a "kid at heart"?

A new poll asked people if they consider themselves a, quote, "Kidult" . . . meaning someone who's still into the same stuff they loved as a child. 59% said yes, on some level they are.

Over half said they often buy themselves the stuff their parents wouldn't. The top three things like that we buy are video games, clothes, and junk food.

A lot of us also still have some of our old toys sitting around, or on display. The top things we've kept include collectibles, stuffed animals, and dolls.

The survey also had people rank the top signs you're still a kid at heart. Here are the Top 10.

1. You re-watch a lot of old movies or shows from your childhood.

2. You still watch cartoons.

3. You're frequently nostalgic for old toys or products from when you were a kid.

4. You quote movies and shows from when you were young.

5. You've found yourself googling old toys or products from your youth.

6. You still wear clothes that would have been in style back then, or t-shirts with nostalgic references.

7. You still have your old video games.

8. You display at least one childhood toy in your home or office.

9. You'd rather stay in and play board games than go out to eat, or hit a bar.

10. You've bought your kids at least one toy you had as a child.

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Today's Useless Fact of the Day -

In the 1930s, playing card companies tried to add a fifth suit of cards: The eagle. It didn't catch on, and the decks with the eagle cards were gone by the 1950s.

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